Ethics Policy.

Readers first

Help readers understand whether a product fits their needs. Selection should consider use, evidence and limitations rather than commission alone. Do not manufacture urgency, scarcity or popularity.

Commercial relationships

Disclose paid links near buying actions. Identify sponsorships, free samples or other material relationships on the affected content when they exist; a general policy is not enough.

A partner must not buy a fabricated positive result or removal of a substantiated concern. Manufacturer input can correct facts but should not disguise advertising as independent judgment. These are standards for future partnerships, not claims that such arrangements currently exist.

Experience and AI

Do not invent authors, customers, testimonials or tests. Distinguish our experience from research and third-party claims. AI assistance does not establish that a product works.

AI may support research organisation, writing and production with evidence checks before publication. Responsibility remains with PEH. Generated media must not mislead readers about actual appearance or performance.

Respect for creators and privacy

Use media and quotations only with an appropriate basis; attribution alone is not permission. Respect privacy and do not put private correspondence into an AI workflow without an appropriate basis and notice.

Accountability

Readers, creators and manufacturers can raise factual, commercial, rights or ethical concerns through Contact. Assess the evidence and correct justified issues. Do not promise publication of every suggestion or removal of accurate coverage in response to an unsupported complaint.